New at NFS x Heat Vault (Travis Scott Merch)
Multi Platinum artist Travis Scott has seen no shortage of collaborations. With an Air Jordan 1 High, Low, and Air Jordan 4, an Air Jordan 6, and Air Force 1, and an Air Max 270 under his belt, the Houston rapper’s collaborations with Nike and Jordan are among the most sought after sneakers on the market.
The 29-year-old has expanded his reach far beyond the realm of sneakers and streetwear, however, with collaborations with massive brands such as Fortnite and McDonalds.
His Fortnite collaboration, which took place in late April, included a one-of-a-kind virtual concert and the world premier of a brand new track. In addition to limited edition in-game items and skins, he also released a full line of apparel, action figures, and even Fortnite-themed Nerf guns. Additionally, his McDonalds promo swept the United States, with tens of thousands of fans swarming the fast food chain for “the Travis Scott meal.”
The mega artist's latest partnership, and arguably his biggest yet, comes in the form of joining the PlayStation family as a strategic creative partner. In addition to an entire lineup of PlayStation-themed merchandise, an open raffle took place for an extremely limited edition PlayStation Nike Dunk Low.
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